| Monday, February 19, 2007 |
| SoyWorks: Future Product Line |
Product : Soy Pet Food/ Soy Feeds There have been several researchers conducted by a few students of Camarines Sur State Agricultural College proving the effectiveness of soy products as healthy to domestic animals such as cats and dogs. Mr. Marianito Tesorero was able to acquire some findings saying that the product is indeed able to these animals healthy. Backed by this research, I would like to pursue selling Soy Feeds not in the conventional way but Online. I would like to make it available in the international market by establishing a website and perhaps to link it to some websites selling variety of feeds from variety of suppliers. It may be hard to start business in such field because it requires knowledge with solidifying soy and mixing some chemicals that would highly benefit the domestic animals. The main reason why I would like to venture into such undertaking is because I see that some by-product of the Soy Custard process (taho) are just thrown away and basically just being fed to some farm animals such as pigs by some neighbors. I would like to make the product a product out of this and basically knowing that it indeed has positive effects, I would like it to be globally known and accepted. The market My target market is the pet-lovers who would want their pets to stay fit and healthy. I would like to cover up the large demand for such product in the global market. In 2002, the global market for pet food and pet care products was valued at $46 billion, up 2.6 percent from the previous year. This translates into nearly 17 million tons of food produced annually (Crossley, 2003). Sales in North America were responsible for 41 percent of the global market value (39 percentage units of that from the United States). Western Europe accounted for a further 30.5 percent of the global market, and Japan another 13 percent (Crossley, 2003). As regards animal numbers, 2001 estimates indicate that 67 million dogs and 65 million cats were owned by Americans (Anonymous, 2002). The continued expansion of the industry is driven by increased pet populations, increased spending per pet and an increased use of prepared pet foods and treats in both developed and emerging nations. Premium dog and cat food sales have experienced dynamic growth in the three regions of the world, but economy and mid-priced foods continue to have a large customer base. Consumers who are cost-conscious regard these foods as being of sufficiently high quality to ensure adequate nutrition. In addition, many of these foods are formulated based on life stage/lifestyle concepts previously available only within the premium food sector. In terms of volume, sales of these foods are higher than those of premium foods (Crossley, 2003). Benefits of Soy Feeds Soy protein is generally regarded as the storage protein held in discrete particles called protein bodies which are estimated to contain at least 60-70% of the total soybean protein. Upon germination of the soybean, the protein will be digested and the released amino acids will be transported to locations of seedling growth. Legume proteins, such as soy, and pulses belong to the globulin family of seed storage proteins called leguminins (11S) and vicilins (7S), or glycinin and beta-conglycinin in soybeans. Grains contain a third type of storage protein called gluten or "prolamines". Soybeans also contain biologically active or metabolic proteins such as enzymes, trypsin inhibitors, hemagglutinins, and cysteine proteases. The soy cotyledon storage proteins, important for human nutrition, can be extracted most efficiently by water, water plus dilute alkali (pH 7-9), or aqueous solutions of sodium chloride (0.5-2 M) from dehulled and defatted soybeans that have undergone only a minimal heat treatment so that the protein is close to being native or undenatured. Soybeans are processed into three kinds of protein-rich products; soy flour, soy concentrate, and soy isolate. Soy products are commonly included in companion animal diets as a source of Crude protein and (or) amino acids. Their benefits include: (1) They are an economical source of protein; (2) They are readily available and of consistent quality; (3) They are palatable to the animal as demonstrated using standard palatability tests; (4) They have a balanced amino acid profile that complements the amino acid pattern of cereals like corn; (5) They improve diet texture; (6) In vegetarian diets, they can serve as the major protein source; (7) They serve as a source of dietary fiber; and (8) One in particular (textured soy protein) retains its appearance (i.e., looks like meat) after canning. The benefits of the purchasing the product are as follows: Faster way of making transactions Assurance that the product will be delivered on-time Since it is online, payment is made in various forms Convenience in the part of the consumers (pet lovers) Differentiating attribute The fact that the product is made out of natural soy is already a differentiating attribute. Soybean protein has been shown to be of high quality when evaluated in complete and balanced diets fed to dogs and cats. It is inadequate in sulfur-containing amino acids, so other protein sources or supplemental amino acids must be added to pet foods containing soybean products to achieve proper amino acid balance. Soybeans contain many antinutritional factors but, fortunately, extrusion and canning conditions inactivate most of them. However, the oligosaccharides - stachyose, raffinose, and verbascose remain in soybean products like soybean meal. In addition, the fiber fraction of the plant travels with these products as well. It is not well established exactly how much flatulence results from the presence of the soy oligosaccharides in pet diets, but there is no question that the feces from animals fed soy products contain greater moisture concentrations and is more voluminous. This may be the greatest obstacle in promoting the benefits of soy product inclusion to pet owners. Many health benefits have been attributed to soy consumption by humans, but these have not yet been studied using the companion animal. |
posted by mhyko @ 2:56 AM   |
|
|
| SoyWorks: Everything about soy! |
I. Introduction
SoyWorks is a business that will offer products made out of soy. The products that will be manufactured by the business are soymilk, soy custard (taho), and tofu (tokwa). The business is undertaken as a requirement in the course.
II. Description of the Proposed Business
The main activity of the business is manufacturing. It will make products composed of natural soya. Some of these products are soymilk, soy custard (taho), and tofu (tokwa). The business plans to produce soy candles, soy sauce, and powderized taho in the long-run. But, for its first few years, it will focus on the taho, tokwa and soymilk. The business will be very particular of the packaging and the product itself.
The target markets of the business are the health conscious and those who loves products of soy such as tokwa and taho. Soy has a lot of benefits to ones health. According to "Soy Health News" written for the Indiana Soybean Board by Kim Galeaz, RD, CD, Food & Nutrition Consultant, Soyfoods are a source of high-quality protein. In addition, consumption of soy protein provides health benefits that may help prevent or treat certain chronic diseases.
The business will be located temporarily at Concepcion Pequeña Naga City, where one of the partners resides. The main reason is to lessen the rent expense. As soon as the break-even has been met and the business is capable to cover rental expense, it will rent a space near the Naga Center and other barangays in Naga.
III. Industry Profile
Industry description
The Food Industry is one of the largest industries in the Philippines and is also one of its most profitable sectors. The relatively huge size of the industry is manifested in the countless food chains and food products that can be found market. The industry lies somewhere in between the early growth and the late mature phase.
Market Description
The target markets of the business are the health conscious and those who loves products of soy such as tokwa and taho. The business also targets those people that adore custard based products. |
| posted by mhyko @ 2:45 AM |
|
| Wednesday, November 15, 2006 |
| SoyWorks Process Schedule |
There are several products that can be manufactured out of soybean, a type of vegetable which is a seed containing high protein, lysine, lecithin, and phosphoric acid. Soymilk
for 130 packs Ingredients: 2.5 kilo soybean 1.6 kilo white sugar 1-tablespoon vanilla Water 25 liters of hot water. Materials: Weighing scale Cloth Wooden stirrer Bucket Plastic bag/ bottle Grinder Process: 1. Clean the soybean. Remove those that are stained and disfigured. 2. Soak in a sufficient amount of water for 8-12 hours in a room temperature. 3. Throw away the water used to soak the soybean. Wash the soybean and wait until it dries. 4. Pour hot water in the grinder. 5. Put soybean in the grinder with a proportion of 1 soybean for every 10 hot water. Maintain the temperature of 80oC. Grind the soybeans with the proportion given. 6. Strain the soymilk using a cloth and continuously press it until the milk is fully extracted from it. 7. Weigh the milk that has been produced. Add 1.6 kilo of sugar. Mix it well. 8. Let it boil for 10 minutes. 9. Add 1 tablespoon of vanilla. 10. Put it in a plastic and seal it. Put it in the refrigerator. 11. Soymilk in tetra pack has a shelf life of 24 hours if it is kept at room temperature. It will last for 2 weeks if it is chilled in the refrigerator, and it will have a shelf-life of 6 months if it is put in a sterilized bottle container. Taho Ingredients: 100 grams of sago 1 tablespoon vanilla 3.75 kilo fruit extracts 13 bareta of white gulaman 100 grams calcium sulfate 25 liters hot water soymilk Materials Wooden stirrer Cloth Casserole Bucket Plastic cups Grinder Process: 1. Boil the soymilk for 10 minutes and stir it simultaneously. 2. Add the gulaman and let it again boil for another 10 minutes. Don’t stop stirring so that the soymilk won’t be burned. 3. Mix the calcium sulfate with some water and add it in the soymilk being boiled. 4. Strain the soymilk and wait for 30 minutes. 5. Sterilize the plastic cups as the container of the taho (3.5 ounces per cup) 6. Put sago and fruit flavors such as strawberry, coconut, pineapple, and mango in the plastic cups 7. Put the taho in each container. Seal. Don’t move it for 10 minutes- 1hour so that it wont crack 8. Put the taho in the refrigerator. It’s shelf life is 1 week Tokwa. Ingredients Soymilk Calcium sulfate (0.40-0.45% of the soymilk to be used) Hot Water Materials Grinder Cloth Wooden Stirrer Casserole Weighing Scale Plastic/wooden carton with holes Plastic bag
Process:
1. Boil the soymilk for 10 minutes and stir it simultaneously. 2. Put it in a 70-80 oC. 3. Mix the calcium sulfate with some water and add it in the soymilk being boiled. Stir it and cover the casserole. Wait until it solidifies (20-30 minutes) 4. When the color of the whey (liquid part) becomes yellow, strain it using a cloth and put it in a curd container (wooden carton). 5. Put something heaving above the curd so that the liquid will be extracted. 6. Cut, and soak it in the water to cool it and to remove the calcium sulfate. 7. If it is soaked in the water, the tokwa can last for 2-23 days at room temperature. |
| posted by mhyko @ 6:30 AM |
|
|
| Benefits of Soy |
| Soy Serves Up Healthy Benefits Adapted from "Soy Health News" written for the Indiana Soybean Board by Kim Galeaz, RD, CD, Food & Nutrition Consultant. For comprehensive versions of this information, refer to www.indianasoybeanboard.com. Soyfoods are a source of high-quality protein. In addition, consumption of soy protein provides health benefits that may help prevent or treat certain chronic diseases. Currently, a great deal of research is being conducted to investigate possible health benefits of soy. Childhood Obesity
Childhood obesity continues to increase at alarming rates. One way to reverse this trend is to start early and start right by teaching your child good nutrition habits that will last a lifetime. Starting right also means offering soyfoods. Soyfoods provide critical vitamins, minerals, fiber and protein for growing children.
Plus, many soyfoods contain fewer calories and fat grams, making weight loss or maintaining a healthy weight much easier. Many kid-friendly soyfoods are available today including chocolate soymilk, frozen pizza, taco-style meat and chicken-style nuggets. Weight Loss & Dietary Fiber
Eating more high-fiber foods like fruits, vegetables, whole grains and soyfoods may help with weight loss efforts when substituted for higher calorie foods. Many soyfoods are filled with fiber; ongoing medical research is showing that fiber provides a feeling of satiety and fullness in between meals and reduces hunger cravings. Ultimately, this helps prevent unnecessary eating and excessive calories which can lead to weight gain. Aim for 25 grams of fiber every day. A serving of green sweet soybeans contains 3 grams of fiber. One soy veggie burger has four grams of fiber and roasted, salted soynuts have five grams.
In addition, many soyfoods contain fewer calories and fat grams, making weight loss even easier. Weight Loss & Breakfast
Losing weight may be a lot easier if breakfast becomes a priority every day, and soyfoods may help with weight loss efforts when substituted for higher caloric foods. Eating breakfast provides a feeling of fullness, or satiety, which helps curb hunger and prevents overeating of high-calorie snacks and foods. In addition, research indicates fewer calories may be consumed at the next eating occasion or meal.
Soyfoods are perfect for breakfast, especially when trying to lose weight because they are filled with bone-building and heart-healthy soy protein, plus they reduce overall calories and fat grams. For example, traditional sausage links contain 160 calories and 14 grams of fat; soy breakfast links have only 70 calories and 3 grams of fat. Other soy breakfast foods include bagels made with soynuts and soy cereal with vanilla soymilk. Fad Diets
Being on a low carb or the next fad diet when trying to lose weight should not come at the expense of having a healthy heart. Eating unlimited amounts of high-protein foods loaded with fat and saturated fat could prove detrimental over time. Soyfoods help promote healthier eating habits with low carb diets, because many soyfoods are naturally low in fat and saturated fat, while being high in heart-healthy protein. For example, the average soy veggie burger provides 12 grams of soy protein with only five grams of total fat, one gram of saturated fat and just three grams of net carbs. Heart Health and Heart Disease
Soyfoods containing soy protein can be allies in the ongoing battle against heart disease, the number one killer of adult men and women. Over 40 scientific studies have proven the positive effect of soy protein on lowering cholesterol levels, including the harmful LDL cholesterol, which leads to the decreased risk of heart disease. In fact, the Food & Drug Administration recommends eating 25 grams of soy protein every day as part of a diet low in saturated fat and cholesterol. A serving of soy latte provides seven grams of soy protein, roasted salted soynuts contain 12 grams and a soy cheeseburger has nine grams of heart-healthy soy protein. Omega-3's
Certain fatty fish, like salmon and tuna, contain the best source of heart-healthy omega-3 fatty acids. But certain plant foods, like flaxseed and soybeans, also contain these fatty acids. Soybeans are one of the best non-fish sources of essential omega-3 fatty acids, which may help reduce the risk of coronary heart disease. Compared to other beans like pinto beans and navy beans, soybeans have a higher fat content, but this fat contains these heart-healthy omega-3's. Blood Pressure & Soy
Soy protein may provide positive results for people with high blood pressure. According to a recently published scientific study, researchers found that both the systolic and diastolic blood pressure were reduced in middle-aged and elderly women who ate at least 25 grams of soy protein daily. Since supermarkets today are filled with numerous soyfoods, eating 25 grams of soy protein is easy. Start the day with soy cereal for breakfast (eight grams soy protein). Add BBQ soy chips for lunch (seven grams soy protein). Grab a soy-protein-energy-bar for an afternoon snack (10 grams soy protein). Total soy protein equals 25 grams. Menopause
While soy protein may or may not help reduce hot flashes for women going through menopause, soy protein has other proven benefits extending well into post-menopausal years. Research has found that consuming soy protein before, as well as after, menopause may help protect bones from becoming weak and brittle. And since post-menopausal women face an increased risk for osteoporosis, keeping bones healthy with soy protein-rich foods is critical.
In addition, soy protein may help reduce the risk of heart disease, another major concern after menopause. Pregnancy & Omega-3's
The link between omega-3 fatty acids and a healthy heart is well established. But there's yet another reason - geared toward mothers and their daughters - for eating more omega-3's.
A newly released scientific study found that mothers who eat foods rich in omega-3 fatty acids during pregnancy (and while breastfeeding), may help to significantly reduce their daughters' risk of developing breast cancer later in life. In addition, this study found that including omega-3 rich foods throughout childhood and teenage years may continue to help provide protective benefits against breast cancer.
Fatty fish like tuna, salmon and mackerel are the highest source of omega-3 fatty acids, but walnuts, flaxseed and soybeans also contain these critical omega-3's. Breast Cancer
Including soyfoods during a teenage girl's adolescence years may provide increased protective benefits and reduce the risk of developing breast cancer later in life. Although there is a lack of evidence that consuming soy as an adult may reduce the risk of breast cancer, ongoing scientific research is showing that consuming soy protein as a teenager may help reduce breast cancer risk as an adult by nearly 50 percent. These impressive results were obtained by eating just 11 grams of soy protein daily. Eleven grams of soy protein is found in one serving of honey roasted soynuts or two servings of barbecued soy chips.
In addition to reducing risk of breast cancer, soy protein-rich foods may promote a healthy heart and strong bones. Cancer & Soy Isoflavones
Medical research has determined that foods rich in fiber, low in fat and high in phytochemicals may help reduce your risk of developing certain cancers. Consuming soyfoods may prove beneficial when eating to reduce cancer risk because many soyfoods are not only high in fiber, they are low in total fat and high in soy protein and phytochemicals called isoflavones.
Isoflavones are naturally-occurring plant compounds that have been attributed in numerous medical and scientific studies to reducing risk of colon, breast and prostate cancer. Prostate and Colon Cancer
Some of the same foods that can lower risk of heart disease, like soyfoods, may also reduce the risk of the second most common cancer in men. Medical research has shown that foods rich in soy protein may be protective against prostate cancer by helping to promote healthier prostate tissues. And although a specific level of soy protein hasn't been recommended yet for reducing prostate cancer risk, adding one soyfood every day could be beneficial. Plus soyfoods will provide heart-healthy and bone-building benefits at the same time. Colon Cancer
The latest medical research has found that several natural components of soy may help protect against colon cancer, which is the second leading cause of cancer death in the United States. The components of soy that may be helping prevent colon cancer are called isoflavones and saponins. Both are found in soyfoods such as soymilk, soynuts, and green and yellow soybeans.
Many soyfoods are not only good sources of these isoflavones and saponins, but they are high in fiber, and fiber-rich foods have also been associated with lower cancer risk.
Limiting high fat foods may also help reduce risk of developing colon cancer. Substituting soy veggie burgers or tofu for higher fat protein foods will help cut fat considerably. Diabetes
Several benefits of soy protein exist for the management of diabetes and provide support for the importance of adding soyfoods to a diabetic diet.
First, many soyfoods have a lower glycemic index. Foods with a low glycemic index help keep blood sugar levels more stable, making diabetes much easier to control. Soyfoods like canned yellow soybeans and frozen green sweet soybeans have a lower glylcemic index than other soyfoods.
Secondly, many soyfoods are high in dietary fiber, and fiber also helps stabilize blood sugar levels. Everyone - including people with diabetes - should aim for at least 25 grams of fiber daily. Roasted soynuts contain six grams of fiber and a soy veggie burger has four grams.
Plus, soyfoods can provide additional benefits for controlling one of the most prevalent complications of diabetes - heart disease. |
| posted by mhyko @ 4:43 AM |
|
|
| Overview of the SoyWorks Company |
SoyWorks
Overview of the SoyWorks Company
Everything about Soy
General Manager: Michael Arevalo
Operations: January Luzada
Marketing: Ma. Michelle Abiog
Finance: Cherry Vie Saballegue
Human Resource: Miguel Domingo
The business is established to provide innovative products made out of Soy. The business offers the following products:
- Cold Taho or Cold Soy Custard with different fruit flavors such as mango, strawberry, pineapple, etc. The business also adds Honey, nata de coco, and big sago. The shelf life of the taho is 2 weeks if it is kept in the refrigerator.
- Ready-to-drink Soy milk is also offered by the business. the buiness offers a lot of choices for soymilk- the pure soymilk and fruit-flavored soymilk.
- Packaged Tofu or Tokwa is also offered by the SoyWorks. It is pure, clean and is being exported to other countries.
- SoyCandles is another thing but the business is still working on such.
- Powderized Taho is also another product being considered by the business in the long-run.
|
| posted by mhyko @ 4:35 AM |
|
| Tuesday, November 14, 2006 |
| SoyWorks |
Introduction
SoyWorks is a business that will offer products made out of soy. The products that will be manufactured by the business are soymilk, soy custard (taho), and tofu (tokwa). The business is undertaken as a requirement in the course. Products
Tokwa- sometimes also called bean curd, is a food made by coagulating soy milk, and then pressing the resulting curds into blocks. The making of tofu from soy milk is similar to the technique of making cheese from milk. SoyWorks will market frozen and flavored Tofu. Soymilk- is actually a juice extracted from soybeans after soaking, grinding, cooking and straining. It is generally opaque, white or off-white in color, and approximately the same consistency as cow's milk. In some countries, it is marketed under the name soy drink, the term milk being reserved for real dairy products. SoyWorks will apply various fruit flavors such as mango, pineapple, and coconut. Taho- soft, sweet, creamy soy custard is served with a sweet, thick caramel sauce, a thin syrup laced with ginger, or served mixed with fruit or sugar syrup and chunks of coconut jelly. SoyWorks will serve flavored chilled taho.
Description of the Proposed Business
The main activity of the business is manufacturing. It will make products composed of natural soya. Some of these products are soymilk, soy custard (taho), and tofu (tokwa). The business plans to produce soy candles, soy sauce, and powderized taho in the long-run. But, for its first few years, it will focus on the taho, tokwa and soymilk. The business will be very particular of the packaging and the product itself.
The target markets of the business are the health conscious and those who loves products of soy such as tokwa and taho. Soy has a lot of benefits to ones health. According to "Soy Health News" written for the Indiana Soybean Board by Kim Galeaz, RD, CD, Food & Nutrition Consultant, Soyfoods are a source of high-quality protein. In addition, consumption of soy protein provides health benefits that may help prevent or treat certain chronic diseases.
The business will be located temporarily at Concepcion Pequeña Naga City, where one of the partners resides. The main reason is to lessen the rent expense. As soon as the break-even has been met and the business is capable to cover rental expense, it will rent a space near the Naga Center and other barangays in Naga.
Vision and Mission Statement
Vision
SoyWorks commits to providing Nagueños with high quality and healthy nutrition as it strives to become the most successful Soy company in the Philippines.
Mission
To earn our Customers loyalty by providing them with a high-quality, healthy and delicious soy products.
To maintain social responsibility & share the worlds obligation for the protection of the environment.
Industry Profile
Industry description
The Food Industry is one of the largest industries in the Philippines and is also one of its most profitable sectors. The relatively huge size of the industry is manifested in the countless food chains and food products that can be found market. The industry lies somewhere in between the early growth and the late mature phase.
Market Description
The target markets of the business are the health conscious and those who loves products of soy such as tokwa and taho. The business also targets those people that adore custard based products.
Competition
The competitors of the business are as follows: (1) the ordinary street taho vendors (2) the powdered taho producers (3) businesses that offer alternative products. Basically, the level of competition in the industry is not that high since there I an abundant supply of taho here in the region.
Suppliers Profile
The major suppliers of the firm can be found at the Naga City Supermarket. The raw materials, Soy and Calcium Carbonate can be found here.
Future outlook and trends
There is a positive outlook for this industry since the demand for taho, soy milk and tokwa is increasing and that the industry itself is yet to mature. The acceptance of the product by the consumers is the main determinant of future expansions that the business might take while the availability of the supply can also be a major influence in the future.
Proponent, Management and Personnel
Proponent
The business will be owned by five students from the Business Management Honors Program as part of their Income generating Project. The partnership will be composed of Michael Arevalo, Cherry Vie Saballegue, January Luzada and Ma. Michelle Abiog and Miguel B. Domingo. Each partner will invest equal amounts as part of the business capital. The type of partnership involved is limited, meaning that in case of insolvency, the liability involves only the business’s assets and not each partner’s personal properties.
Management
Job Classification Michael B. Arevalo
Job Title: GENERAL MANAGER
Job Description:
He performs all the function of the manager and has knowledge in different field of management.
a. Takes responsibility for the overall operation of the business.
b. Formulates the goals and objectives of the business.
c. Ensures that the operations of the business are correctly implemented in accordance with the policies and goals of the partnership.
d. Implement the organizational policies on a day-to-day basis to ensure that objectives are met.
e. Retains overall accountability.
f. Approves and disapproves all recommendations and suggestions from other managers.
g. Promotes coordination between other managers.
h. Calls for a weekly administrative meeting.
Job Specification
a. Must have the qualities and skills of a good leader.
b. Hardworking and committed to his work.
Michelle Abiog
Job Title: MARKETING MANAGER
Job Description:
Under the supervision of general manager, he performs the following functions:
a. Formulate strategies and alternative strategies in accordance with the goals and objectives of the business.
b. Takes responsibility for the making of advertisements and promotions.
c. Responsible for supplies management.
Job Specification
a. Has a good communication skill.
b. Familiar with the labor Code of the Philippines. Cherry Vie Saballegue
Job Title: FINANCE MANAGER
Job Description:
Responsible for making source documents.
a. Responsible for recording of transaction at the special journals and making adjustments and making worksheet.
b. Maintains or updates the balances of books at least a month and the subsidiary ledgers.
c. Prepare the financial statements every year.
d. Responsible for filing income tax.
Job Specification:
a. Computer literate.
b. Good communication and writing skills.
January Luzada
Job Title: OPERATION MANAGER
Job Description:
a. Responsible for assisting the needs of the customers.
b. Monitors and controls the activity of the workers.
Job Specification:
a. Good communication skill.
b. Must be approachable.
Miguel Domingo
Job Title: HR Manager Job Description:
a. Responsible for employing employees who will do all the hard work- extracting soymilk from soy beans, solidifying soymilk through the hydrogenator, packaging the products, and transporting products.
b. Responsible for the maintenance of machineries and equipments.
Job specification:
Must be approachable, willing to learn and hardworking.
Must have good communication skills and able to work under pressure.
Job Title: Front Desk Officer
Job Description:
Responsible in making arrangements to consumers.
Responsible for listing all delivery request, and attending to the needs of the consumers when they make orders.
Job specification:
Must be approachable, and has good communication skills.
Must be intelligent.
Job Title: Workers Job Description: Extracting soymilk from soy beans, solidifying soymilk through the hydrogenator, packaging the products, and transporting products. a. Market Description
Target Market- The target markets of the business are the health conscious and those who loves products of soy such as tokwa and taho. The business also targets those people that adore custard based products. Majority of these people are the children, students, young professionals and the like.
Majority of tokwa enthusiasts buy these products in the supermarket and grocery stores. The taho on the other hand, is carried by our personnel through a contraption that consists of two large aluminum buckets specifically designed for taho carriage, and a long narrow wooden plank, where these two buckets hang on each end. The soy milk is distributed through grocery outlets in Naga.
Marketing Strategies and Programs
The first issue that we will face is with the raw materials, ensuring that the cost, quality and availability of the materials used to make our soy products are consistent. The second issue is the capability of selling the finished product at a competitive price and how to select your proper market. The final step is consumer acceptance and safe use of your candle.
While it may seem like common sense, the keys for a successful candle company therefore are to 1) make a quality product both in terms of safety and appearance, 2) sell at a competitive price, 3) develop new products 4) develop a solid reputation for your company and 5) know your marketplace and limitations.
The following are the detailed marketing strategies of the business.
a. Product
1. Be practical and anticipate product demand and consider capacity.
One critical element is not to over extend or take on orders that are well beyond the production capability. While it is always very appealing to have the product accepted by the target market, it can hurt a growing or small company. It is imperative to review all costs--both direct and indirect costs. Freight in and out should also be considered. But, we will be choosing an alternative that will give us lesser cost for transportation.
2. Ensure Product Quality
Establishing a business involving soy is often seen as a risky investment because of the shorter shelf life of soy products. To resolve this, SoyWorks will follow the following schedule of production to ensure the quality of their products.
Taho
Shelf Life: 24 hours if kept chilled
Production Schedule:Everyday
Soymilk
Shelf Life: 7 days in tetra packs and 3 months if sealed in bottled containers
Production Schedule:Twice a week
Tokwa
Shelf Life: 1 week
Production Schedule:Once a week
3. Compete head on with the market.
One of the most appealing trend when it comes to food business has always been the ability for a company to compete in certain markets, regardless of its size. Even the smallest business has the ability to succeed because of their personal attention, potential for offering a wide range or variety of food products, and their ability to react to small orders in a rapid manner.
Pricing
Pricing decision is quite hard yet the most important decision the management must take. So much consideration has been looked upon before setting the price of the service. This had been carefully done to meet the business objective, to make profit.
The researchers considered the following in setting up the price.
Cost and desired mark-up
Competition
Customers demand
Company’s objective
Humanitarian Decision
The above considerations are described as follows:
First, The business must be sure that the set price will meet and recover the cost included in the service and also the desired mark-up.
Second, the price of the competitors had been considered. Of course, no one will avail of the service if the set price is more than the price of the existing candle shop.
The third is the customers’ demand to be assumed that the market with regards to their demand will patronize the set price for the service.
A company’s objective is to always profit in the business. To meet this, the pricing method focused on the ability of the business to meet such.
Humanitarian decision is included in this because the researchers believe that they have to think not only of the welfare of the business but also the welfare of the client.
· Avoid overpricing
The business will make sure that the products will be of reasonable price. This is because it would want to capture those who are not willing to spend much with candles. The prices of the candles will range from Php30.00 to Php300.00 depending on the design and size.
Place of Distribution
1. Grab every opportunity (i.e. trade fairs, etc)
A good source for selling soy products is through fund raisers with local organizations. This is a “win win” situation for both parties since payment typically is received at the time goods are sold. This lets you start to build a local following in the community with the fund raising organization serving as “sales representatives.” The good thing is that after the event is over, many people still will be interested in purchasing our products.
Included in the government agencies which support the Small and Medium Enterprise is TESDA. We would also grab opportunities for product promotion during Bikol Business Weeks, and during Local and international trade fairs. This idea is to be able to let the market know about the existence of the product- its quality and its health benefits.
2. Develop business’ network.
SoyWorks would consider good relationship with its customers as well as with its suppliers.
Promotions/advertising
1. Have a good website.
A well designed web site is always a good idea too. The thing that we will be doing is to ensure that the website is easily accessible by the public. That way, SoyWorks can go global.
Detailed Marketing Strategy
1. The business is established to provide innovative products made out of Soy. The business offers the following products:
Cold Taho or Cold Soy Custard with different fruit flavors such as mango, strawberry, pineapple, etc. The business also adds Honey, nata de coco, and big sago. The shelf life of the taho is 2 weeks if it is kept in the refrigerator. - Ready-to-drink Soy milk is also offered by the business. The buiness offers a lot of choices for soymilk- the pure soymilk and fruit-flavored soymilk.
- Packaged Tofu or Tokwa is also offered by the SoyWorks. It is pure, clean and is being exported to other countries.
- SoyCandles is another thing but the business is still working on such.
- Powderized Taho is also another product being considered by the business in the long-run.
2. The products would basically be an improvement of the “Soy” concept; adding quality, slick design and more flavors. The consumers are assured of the good taste, cleanliness, affordability, and consistency of the products.
The means of marketing the products are as follows:
Marketing Strategy
Taho
Marketing Strategy:Consignment to schools, and other business enterprise
Roving Vendors
Tokwa
Marketing Strategy:Consignment to the supermaket
Soymilk
Marketing Strategy:Consignment to schools, and other business enterprise and Roving Vendors
Management and Production Plan
Production Process
This is the production process for Taho:
1.Acquisition of Raw Materials
2.Soaking soybeans overnight
3.Grinding soybeans
4.Stewing and straining soymilk
5.Adding calcium carbonate
6.Adding fruit flavors
7.Packaging
8.Putting in Refrigerator
As to Tokwa, after straining the soymilk, it will undergo continuous pressing for half a day until all liquids are strained. Then it will be cut to smaller parts, pack and put in the refrigerator.
For soymilk, there won’t be calcium carbonate involved. After straining the soymilk, SoyWorks will get the milk and add the flavorings.
Equipments
The main equipments that will be purchased by SoyWorks in order to produce their products are as follows:
Equipments
Grinder
2 Refrigerators
1 Chiller
Casserole
Measurement and cooking utensils
Raw materials
The raw materials of SoyWorks’ products are soybeans, fruit flavors and calcium carbonate.
Waste Disposal
Garbage Truck roams around during Wednesday and Friday. This will be the time for the business to dispose their wastes.
Direct Labor Requirements
To ensure that the business will be on track with its goals and objectives, manpower requirements must be filled in with the right number of workers, officers and staffs to make the operations of the business flowing. The proper number of workforce will give confidence that production would meet the demand of the market.
The business will employ 4 Vendors, and two Operations Workers. The vendors will roam around Naga City to sell the products. The operations workers are involved with the production and manufacturing SoyWorks’ products. The compensation of the production workers and the employee will be based on the prevailing minimum rate in accordance with the department of Labor and Employment (DOLE). Appraisal of work will be done and benefits will be given for the personnel who excel on his/her work, in this way it would encourage efficiency of labor. The organizational policies state that part-time production workers will be having a ten working days, a day for the soybeans conversion to soy wax and the remaining days for the candle making. The full-time employees including the owners/managers will have an 8-hour working day and twenty working days in a month. Capitalization
Each partner will allocate Php20,000 from their own pocket to invest in the business. They are not going to borrow from any money-lending and financial institutions, primarily so that it will not result to financial obligations in case of insolvency to such institutions. Another reason is that most of these financial institutions offer high interest.
Financial Aspect
This financial study to determine the total project cost considering the consumption of all equipment needed, know the initial capital requirement, identify the availability of the sources of financing to support the propose project, generate projected financial statement of the business, and conduct a financial analysis of the business to determine its liquidity, profitability and solvency.
|
| posted by mhyko @ 3:09 AM |
|
| | | | | |
