| Monday, February 19, 2007 |
| SoyWorks: Everything about soy! |
I. Introduction
SoyWorks is a business that will offer products made out of soy. The products that will be manufactured by the business are soymilk, soy custard (taho), and tofu (tokwa). The business is undertaken as a requirement in the course.
II. Description of the Proposed Business
The main activity of the business is manufacturing. It will make products composed of natural soya. Some of these products are soymilk, soy custard (taho), and tofu (tokwa). The business plans to produce soy candles, soy sauce, and powderized taho in the long-run. But, for its first few years, it will focus on the taho, tokwa and soymilk. The business will be very particular of the packaging and the product itself.
The target markets of the business are the health conscious and those who loves products of soy such as tokwa and taho. Soy has a lot of benefits to ones health. According to "Soy Health News" written for the Indiana Soybean Board by Kim Galeaz, RD, CD, Food & Nutrition Consultant, Soyfoods are a source of high-quality protein. In addition, consumption of soy protein provides health benefits that may help prevent or treat certain chronic diseases.
The business will be located temporarily at Concepcion Pequeña Naga City, where one of the partners resides. The main reason is to lessen the rent expense. As soon as the break-even has been met and the business is capable to cover rental expense, it will rent a space near the Naga Center and other barangays in Naga.
III. Industry Profile
Industry description
The Food Industry is one of the largest industries in the Philippines and is also one of its most profitable sectors. The relatively huge size of the industry is manifested in the countless food chains and food products that can be found market. The industry lies somewhere in between the early growth and the late mature phase.
Market Description
The target markets of the business are the health conscious and those who loves products of soy such as tokwa and taho. The business also targets those people that adore custard based products. |
posted by mhyko @ 2:45 AM   |
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